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Chui Huay Lim Teochew Cuisine Opening Press Release

JUMBO GROUP LAUNCHES
CHUI HUAY LIM TEOCHEW CUISINE AT NEW CLUBHOUSE
Teochew porridge as well as classic delicacies including live seafood await diners

SINGAPORE, October 2011 - Featuring over 150 dishes of traditional favourites as well as Teochew-style signature creations with live seafood, the new Chui Huay Lim Teochew Cuisine Restaurant is launched by JUMBO Group of Restaurants at the new multi-million dollar Chui Huay Lim Clubhouse at Keng Lee Road that has a history of more than 166 years.

Mr Ang Kiam Meng, Chief Executive Officer, JUMBO Group of Restaurants said, “As a Teochew myself, I am glad to lead a dedicated team to launch this restaurant in a location that has a strong Teochew heritage. We hope that diners would appreciate the beauty and unforgettable flavours of Teochew-style cooking and our specially-hired Teochew chefs would utilise this platform to bring Teochew cuisine to a greater level of prominence.”

Teochew Classics Abound

Chui Huay Lim's Teochew Cold Crab Teochew-Style Roasted Suckling Pig

Diners looking for traditional Teochew favourites such as Chui Huay Lim's Teochew Cold Crab ($28 each), Deep-Fried Traditional Teochew Liver Rolls ($8 per portion). Teochew-Style Roasted Suckling Pig ($168 - whole), Teochew "Puning" Fermented Bean Chicken - Free Range ($15-half / $28-whole) as well as Teochew Prawn Balls ($12 per portion),and Teochew-Style Steamed Pomfret ($8/100g) would find the selection satisfying indeed.

The Chui Huay Lim Teochew Cuisine menu would feature a good range of braised items - a Teochew hallmark. These include the Teochew Braised Goose Web ($32 per portion), Teochew Braised Goose Wings ($16 per portion) and Teochew Braised Duck ($14 per portion / $26 half and $48 whole).

Teochew Porridge

Teochew Braised Duck
The Teochews are particularly fond of their Teochew Muay and at Chui Huay Lim Teochew Cuisine, a special Teochew Porridge Menu has been created for lunch featuring over 26 specialties that would evoke the simpler pleasures in dining. This has proved to be  very popular during the soft launch period and JUMBO Group expects to grow this dining segment further.

Mr Ng Chong Guan, Group Executive Chef, JUMBO Group of Restaurants said, "From homely favourites such as our Preserved Radish Omelette "Chai Poh" ($10) and Stir-Fried Baby French Beans with Preserved Olive Leaves ($10) to popular braised items such as the Teochew Braised Pig's Intestines ($10) and our Claypot Stew Pork Belly with Bitter Gourd ($18) and Teochew-style Steamed Threadfin Tail (Seasonal Price), the menu features a good range that are meant to provide perfect accompaniment to the humble bowl of Teochew Muay (presented as Porridge with Condiments - $2.80) for a nourishing meal."

Business executives and families would be glad to know that this Teochew Porridge Menu is available daily from 11:30am to 3:00pm.

Teochew Seafood Delicacies
Drawing upon JUMBO Group's experience in running the popular JUMBO Seafood chain, a strong seafood menu is also available to pamper diners. From abalones to sea cucumbers, (try the Teochew-Style Braised Stuffed Sea Cucumber - $12), "live" lobsters steamed Teochew-style, and certainly "live" Crabs (the Teochew Wok Baked with Fermented Bean and Garlic Crab- Seasonal), diners can experience the succulent flavours of the sea, Teochew-style as well as Teochew street food favourites such as Teochew Oyster Omelette "Gooey Style Or Laut" ($12) and Teochew Fried Kway Teow with Diced Kai Lan (from $12).

JUMBO Seafood Favourites
Recognising the all-time popular menu items from it's parent brand - JUMBO Seafood, Chui Huay Lim Teochew Cuisine has some of JUMBO Seafood's classics made available for diners.
These include signature items such as the JUMBO Chilli and Black Pepper Crabs (Price seasonal), Fried Prawns with Cereal (from $18) and Deep Fried Scallops Wrapped in Yam Ring ($16).

Contemporary Ambience & Lifestyle Venue Features

Private Dining Room
Located with easy access to the city centre, Chui Huay Lim Teochew Cuisine is bathed in a soothing spruce dining hall that seats 180 persons with Chinese brocade screens and traditional Chinese musical instruments. 

The restaurant also has four private dining suites that can host from 10 to 72 persons for corporate meetings, seminars and events with attendant audio-visual facilities, projectors and screens as well as karaoke systems. A Chaozhou tea master from China will also be in attendance to perform a Chinese tea ceremony for private dining clients.

 
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