Our People

A long-serving employee of 10 years, Amy began her journey in Marketing manually processing membership applications. She recently presided over its successful transition to a digital, cardless programme, a move that she is very excited about.

“With less data entry, we can concentrate on other things now, like how to deliver the best benefits for our members,” she explained, adding that the move allows the team to focus their efforts. “Many of our members have been with us for many years, and their loyalty and support is something we want to honour.” 

In the service industry, an employee like Amy – with her irrepressible customer-centricity – is treasure. 

Today, Amy has risen to become our Assistant Marketing Manager who turns customers’ feedback into all the things you love about JUMBO. Her team is responsible for some of our most delicious deals, such as the much anticipated annual Great JUMBO Voucher sale and various other attractive promotions. Our customers span three generations and Amy’s team does their best to always take in comments for improvement. 

For example, in October 2016, we added NG AH SIO Bak Kut Teh to the list of brands where JUMBO dollars could be used and earned – a benefit previously limited to only JUMBO Seafood, JPOT, and Chui Huay Lim restaurants. This added perk was a direct result of Amy and her team actively listening to all of you. 

Some members had trouble getting accustomed to the new digital platform and called in frustrated. Amy responded to such queries with patience, taking the time to share with them the conveniences and added benefits of the new digital platform. In fact, our decision to go cardless was due largely to the discovery that majority of customers found it troublesome to carry an extra card around, setting us on a mission to resolve that inconvenience. 

Some of you may also know Amy from the JUMBO Golf Challenge. What you may not know is that she organised all nine iterations, growing it from a handful of golfers into our most popular event to date, with slots selling out in a matter of minutes every year. “For the first year, it was a challenge as I knew nothing about the sport,” recollected the non-golfer of the inaugural event in 2009. 

The fact that she does not play golf makes the achievement even more impressive. Determined to learn, Amy started reading up to familiarise herself with golfing lingo and know-how.  “I needed to know the terms they use and the format that they play,” she shared. Anything to make our golfers feel loved! Amy even studied their taste in bags, presenting our golfers with a waterproof sports bag last year, much to their delight and appreciation. 

Amy does everything in her power to literally keep the rain from her parade. Before tee-off, her usual practice involves placing chillies and garlic around the entire golf course – a ritual that is believed to keep the skies clear. She has her sceptics, but it has worked so far, and she is committed to continue doing it for as long as it makes customers happy.

A long-serving employee of 10 years, Amy began her journey in Marketing manually processing membership applications. She recently presided over its successful transition to a digital, cardless programme, a move that she is very excited about.

“With less data entry, we can concentrate on other things now, like how to deliver the best benefits for our members,” she explained, adding that the move allows the team to focus their efforts. “Many of our members have been with us for many years, and their loyalty and support is something we want to honour.” 

In the service industry, an employee like Amy – with her irrepressible customer-centricity – is treasure. 

Today, Amy has risen to become our Assistant Marketing Manager who turns customers’ feedback into all the things you love about JUMBO. Her team is responsible for some of our most delicious deals, such as the much anticipated annual Great JUMBO Voucher sale and various other attractive promotions. Our customers span three generations and Amy’s team does their best to always take in comments for improvement. 

For example, in October 2016, we added NG AH SIO Bak Kut Teh to the list of brands where JUMBO dollars could be used and earned – a benefit previously limited to only JUMBO Seafood, JPOT, and Chui Huay Lim restaurants. This added perk was a direct result of Amy and her team actively listening to all of you. 

Some members had trouble getting accustomed to the new digital platform and called in frustrated. Amy responded to such queries with patience, taking the time to share with them the conveniences and added benefits of the new digital platform. In fact, our decision to go cardless was due largely to the discovery that majority of customers found it troublesome to carry an extra card around, setting us on a mission to resolve that inconvenience. 

Some of you may also know Amy from the JUMBO Golf Challenge. What you may not know is that she organised all nine iterations, growing it from a handful of golfers into our most popular event to date, with slots selling out in a matter of minutes every year. “For the first year, it was a challenge as I knew nothing about the sport,” recollected the non-golfer of the inaugural event in 2009. 

The fact that she does not play golf makes the achievement even more impressive. Determined to learn, Amy started reading up to familiarise herself with golfing lingo and know-how.  “I needed to know the terms they use and the format that they play,” she shared. Anything to make our golfers feel loved! Amy even studied their taste in bags, presenting our golfers with a waterproof sports bag last year, much to their delight and appreciation. 

Amy does everything in her power to literally keep the rain from her parade. Before tee-off, her usual practice involves placing chillies and garlic around the entire golf course – a ritual that is believed to keep the skies clear. She has her sceptics, but it has worked so far, and she is committed to continue doing it for as long as it makes customers happy.